Q4 2020 Performance of Top iOS Book Apps in Australia

As the year 2020 came to a close, the book application sector on iOS in Australia saw varying performances among the top contenders. Here's a snapshot of how the leading book apps fared in the fourth quarter, with data sourced from Sensor Tower.

Dreame - Read Best Romance started strong in Q4 with revenue peaking at $44K in mid-November, followed by a slight dip towards the end of December at $34K. Downloads saw a significant spike, reaching over 1K in the weeks of November 9 and December 28. Weekly active users reflected an upward trend, from 7K in late September to over 8K by the year's end.

GoodNovel - Stories & Novels also experienced revenue growth, with a notable increase to $43K in the last week of December. Downloads surged dramatically from 160 in early November to over 3K by mid-December. The app's weekly active users more than quadrupled from just over 1K at the beginning of the quarter to 4K in the final week.

Radish Fiction maintained consistent revenue, ending the quarter with over $13K. Downloads doubled from 468 in late September to over 1K in the last week of December. Active users also saw an increase from around 3.8K to 4.4K in the same period.

Wattpad - Read & Write Stories showed a more moderate revenue increase, reaching $9.3K by the end of December. The app's downloads exhibited growth, particularly from mid-December, ending the year with over 5.6K downloads. It also reported a significant active user base, which escalated from 171K to 190K through the quarter.

Tapas – Comics and Novels saw its revenue climb to over $8K in the final week of December. Downloads hit a high of 749 in the same period, while active users rose steadily from 7K to 8.8K by the end of Q4.

For more detailed insights and data on the performance of these iOS book applications in Australia, Sensor Tower's platform offers an in-depth analysis that can help publishers and marketers understand the trends and make informed decisions.