AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Auto Apps on iOS in the UK
Sensor Tower's data reveals the Q4 2020 trends for the top auto applications on the iOS platform in the UK. A focus on downloads and active users showcases the market dynamics.
In the fourth quarter of 2020, the UK's iOS users showed their preferences in auto applications through their engagement and download habits. According to data from Sensor Tower, the top auto apps on the iOS platform experienced varying trends in downloads and weekly active users.
AutoTrader: Cars to Buy & Sell, published by Auto Trader from the United Kingdom, saw weekly revenue peaking at $126K in mid-December, with downloads reaching as high as 16K in the third week of October. The app maintained a robust user base, with weekly active users hovering around the 130K mark, and spiking to over 135K in the last week of December.
Shell, despite having no reported revenue, maintained a consistent download rate around 5K to 6K per week, with an increase to over 5K in the final week of the year. The app's weekly active users showed a gradual decline from 54K to around 51K in late December, before jumping to 58K in the final week of 2020.
Testi Driving Cancellations UK, with no publisher country listed, reported significant revenue numbers, reaching a high of $35K in mid-December. Downloads for the app peaked at over 6K in mid-October, with a decline to around 2K by year's end. Its weekly active users showed growth throughout the quarter, starting at 17K and peaking at over 26K in mid-December.
Vehicle Smart - Car Check showed consistent revenue, with a notable peak at $3.8K in the last week of December. The app's downloads fluctuated slightly, with a peak of over 3K in mid-November. Weekly active users remained stable around the 10K mark, with a slight dip to under 10K in late December.
Lastly, BPme: Pay for Fuel in Your Car showed no revenue but maintained steady engagement with downloads around 2K to 3K weekly. The app's active users remained fairly constant, with numbers ranging from 14K to 14.5K throughout the quarter.
For more detailed insights and analysis, Sensor Tower provides an in-depth look at the app market and user trends.