Q4 2020 Trends in Top iOS Auto Apps in Brazil

As the automotive industry continues to embrace digital solutions, mobile applications have become essential tools for car enthusiasts and professionals alike. In Q4 of 2020, the iOS platform saw significant activity among the top auto apps in Brazil. Data sourced from Sensor Tower offers a glimpse into the performance of these applications during the quarter.

Copart - Online Auto Auctions experienced fluctuations in both downloads and weekly active users (WAUs) throughout the quarter. The app started with around 448 downloads in the last week of September and peaked at 358 in late October, before settling at 284 downloads by the year's end. WAUs saw a high of 1.01K in the initial week but gradually decreased to 861 by the final week of December.

Car Scanner ELM OBD2 showed a steady increase in revenue, beginning at $39 and reaching $85 in early December, then slightly dipping to $47 by the close of the year. Downloads remained stable with a modest peak at 297 in the third week of December, while WAUs grew from 162 to a high of 215 in the same period, before dropping back to 199.

For EOBD Facile: OBD 2 Car Scanner, revenue saw highs and lows, with a notable spike to $74 in mid-October and then a return to the $25-33 range towards the end of the quarter. Downloads began at 116 and declined to 92, while WAUs started at 431 and ended the quarter at 381, indicating a slight decrease in active engagement.

We Connect Go, an app from Volkswagen, did not generate revenue but had a consistent presence in downloads and WAUs. Downloads hovered around the 100-135 range, ending at 85 in the last week of December. WAUs showed more variability, with an initial 583 users that grew to 672 in mid-October but then fell to 563 by the year's end.

Lastly, MyCitroën demonstrated growth in downloads from 60 to a peak of 106 in the third week of December, before dropping slightly to 78. WAUs saw an upward trend from 805 to 916 at the end of November, followed by a minor decline to 849 in the final week of the quarter.

These trends highlight the dynamic nature of the auto app market on iOS in Brazil. For more detailed insights and data, Sensor Tower's platform remains an invaluable resource for understanding app performance and user engagement across regions and time periods.