AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Apparel Apps in the US
Sensor Tower's analysis reveals trends for the top five apparel apps on the iOS platform in the United States during the fourth quarter of 2020. Download and user engagement data highlight the performance of these leading applications.
In the final quarter of 2020, the apparel category on the iOS platform saw notable activity among its top applications in the United States. Insights from Sensor Tower provide a glimpse into the performance of these apps, with a focus on downloads and weekly active users.
SHEIN - Shopping Online experienced a steady increase in downloads, starting from 187K in the last week of September to reaching a peak of 271K in the week of November 23. The app's weekly active users also saw an upward trajectory, culminating at 4.3M during the same week.
Nike: Shoes, Apparel, Stories showed growth in downloads, particularly in the week of November 23, with 250K downloads. Weekly active users for this app peaked at over 2.5M in the week of November 30, showing a strong user base towards the end of the year.
The Nike SNKRS: Sneaker Release app had a notable spike in downloads in the week of October 26, reaching 174K, and maintained over 70K downloads in the final week of December. Active users hit a high of 1.2M in the week of December 7.
GOAT – Sneakers & Apparel also saw an increase in downloads in the fourth quarter, with a significant peak of 118K downloads in the week of November 23. The app's weekly active users showed a similar trend, peaking at over 3.3M in the week of November 9.
Lastly, ROMWE - Ultimate Cyber Mall maintained a consistent download rate, with a slight increase to 83K in the week of November 23. The weekly active users for ROMWE fluctuated, reaching a high of 750K in the week of September 28 and ending the quarter with 713K active users.
For more detailed insights and data, visit Sensor Tower, where the latest app performance metrics are always at your fingertips.
