Q4 2020 Performance of Top Apparel Apps on iOS in the UK

As the year 2020 drew to a close, the UK's apparel app market on iOS witnessed varying trends in user engagement and downloads. Here's a snapshot of how the top five apps performed, as tracked by Sensor Tower.

JD Sports saw a notable spike in downloads, peaking at 77K in mid-November, while weekly active users reached a high of 218K in the same period. Despite no reported revenue, the app maintained a strong user base with 191K active users in the final week of December.

SHEIN - Shopping Online also experienced increased activity with downloads reaching nearly 50K in late November. The app's weekly active users soared to 931K in the same month, marking the highest user engagement among the top apps.

ASOS - Discover Fashion Online showed a more fluctuating pattern in downloads, with a notable peak of 46K in late November. The weekly active user count for ASOS showed a year-end increase, rising to 293K in the last week of December.

ZARA experienced its highest downloads at 47K during the week of November 23, coinciding with a surge in active users which hit 215K that week. The app closed the quarter with 207K active users.

Depop | Buy & Sell Clothing witnessed its downloads hover around the 25K mark for most of the quarter, with a slight increase to 26K in the final week of December. The app's active users showed a consistent pattern, culminating at 604K by year's end.

For more detailed insights on app performance and trends, Sensor Tower's platform provides comprehensive data and analysis tools.