Top 5 Apparel Apps Performance on iOS in France, Q4 2020

In the final quarter of 2020, the French iOS apparel app market saw varying performance trends across key players. Data from Sensor Tower provides a snapshot of this period.

Vinted: Sell vintage clothes experienced a fluctuation in downloads, peaking at 55K in early November and dipping to 38K in early December. Weekly active users saw a high of 1.1M in late November, followed by a decrease to under 1M by the end of December.

SHEIN - Shopping Online showed an impressive surge in downloads, reaching 49K in late November. This rise was mirrored in the weekly active users, which escalated from 724K to nearly 994K in the same month, before experiencing a decline to 678K by the year's end.

Zalando – Online fashion maintained a steady increase in downloads through November, hitting a high of 32K. The app's weekly active users peaked at 458K in the month's final week, representing the highest engagement within the quarter.

ZARA saw a significant spike in downloads to 48K during the last week of November. Despite this, the weekly active users showed a more stable pattern, with a notable increase to 287K in the third week of November and then stabilizing around 210K at the quarter's close.

ASOS - Discover Fashion Online downloads reached a peak of 29K in late November, while weekly active users achieved their highest at 389K in the same period. The app finished the quarter with a slight dip in both downloads and active users.

For more in-depth insights on the app performance and trends in the iOS apparel market, Sensor Tower's full analysis is available, providing a comprehensive view of the digital fashion industry's movements during this period.