AI Insights · Timothy · December 2020
Q4 2020 Performance of Top 5 Apparel iOS Apps in Europe
An overview of Europe's top iOS apparel apps in Q4 2020, showing trends in downloads and active users. Insights reveal consistent engagement and download patterns across the leading fashion apps.
Steady Engagement in Europe's Apparel Sector
Data from Sensor Tower provides a clear view of the performance of the top five apparel applications on the iOS platform in Europe for the fourth quarter of 2020.
The SHEIN - Shopping Online app maintained strong download numbers throughout the quarter, peaking at 305K in late November and ending the year with a solid 268K downloads. Weekly active users followed a similar trend, with a high of 5.4M in late November before closing the quarter with 4.4M active users.
Vinted: Sell vintage clothes saw a significant spike in downloads in early November, reaching 325K, and ended the quarter with 215K downloads. Active user numbers remained above 2M throughout the quarter, peaking at 2.3M in late November.
Zalando – Online fashion experienced its highest number of downloads in late November at 301K, with the rest of the quarter showing consistent performance. Weekly active users showed growth, reaching a peak of 2.8M in the same period.
The ZARA app had its highest downloads in late November with 384K. Active users showed an increase during this period, reaching over 2M before ending the year with 1.6M active users.
Lastly, H&M - we love fashion downloads were highest at the start of the quarter with 183K and ended with 132K downloads. The app's active users were above 3M for most of the quarter, with a peak of 3.6M in late November.
For more insights and detailed analytics, Sensor Tower's platform remains the go-to resource for app performance data.
