Q4 2020 Brazil Android Market: Top Lifestyle Apps Performance

In the fourth quarter of 2020, the Android Lifestyle app category in Brazil saw varying user engagement and download trends across the top 5 applications. Data provided by Sensor Tower offers a closer look at these trends.

happn - Dating App, with its French roots, experienced a steady increase in downloads, culminating at 40 thousand by the end of December. Weekly active users peaked in early November at over 1.2 million but declined to just above 1.1 million towards the year's end. Revenue fluctuated, seeing a high of nearly 30 thousand in mid-November.

Bermuda Video Chat from South Korea saw its downloads peak at 37 thousand in mid-October, followed by a decline to just over 12 thousand by December's end. Active users followed a similar trend, peaking at over 53 thousand and then decreasing to around 29 thousand. Revenue showed a slight upward trend in late November, reaching over 7 thousand.

Spanish-based GoLocator: Family Location Fin had its highest downloads in late September at 57 thousand, which then decreased to around 12 thousand in December. The app's active users saw a significant drop from 135 thousand to nearly 90 thousand within the quarter. Revenue also declined, starting at 8 thousand and finishing at just above 2 thousand.

The US-based Cupidabo - flirt chat & dating showed a consistent download number, with a slight increase to 15 thousand in early December. Active users saw a modest increase from around 24 thousand to just over 32 thousand in early December, before settling at around 28 thousand. Revenue displayed some volatility but ended the quarter at nearly 4 thousand.

Lastly, Psíquicos - Tarot & Videncia from Germany showed a remarkable increase in downloads, jumping from 4 thousand to over 13 thousand by the end of December. Active users also saw growth, rising from 16 thousand to nearly 29 thousand. Revenue for Psíquicos experienced a substantial rise, peaking at over 5 thousand in the week leading up to Christmas.

For more detailed insights into the performance of Lifestyle apps or other categories within the Android market in Brazil, Sensor Tower's comprehensive data provides an invaluable resource.