AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Insurance Apps on Android in Australia
An overview of the Q4 2020 trends for the top insurance apps on the Android platform in Australia, based on Sensor Tower's data. The analysis reveals user engagement and download trends for the leading insurance applications.
The fourth quarter of 2020 showed significant activity among Android users in Australia for top insurance applications. Sensor Tower provides a detailed look at how these apps performed during this period, with a focus on downloads and weekly active users.
My NRMA experienced a fluctuating trend in downloads, beginning the quarter with around 1.7K downloads and dipping to approximately 1.2K in late October. However, the app saw an upswing towards the end of the year, closing at roughly 1.7K downloads. Weekly active users started at about 3.4K and saw a dip in mid-October to around 2.5K, but numbers recovered and peaked at approximately 3.1K active users by the end of December.
AAMI App showed an increase in downloads from nearly 1K in late September to over 1.5K in mid-October. After a slight decrease, downloads remained relatively stable, ending the quarter with around 1.2K. The app's active user data was not available.
For Medibank Live Better, downloads were initially around 660, with noticeable variability throughout the quarter. There was a significant spike in early December, with downloads reaching over 2.4K, but this trend did not sustain, as the figures settled back to around 738 by the year's end. Weekly active user data for this app was not reported.
ahm maintained a steady download count at the start of the quarter, with figures hovering around 780. However, there was a noticeable increase in early December to over 940 downloads, followed by a sharp decline to approximately 460 by the end of the month. Active users for ahm were not provided.
Lastly, NRMA Insurance had a relatively stable quarter in terms of downloads, starting with nearly 480 and experiencing a minor peak at around 648 in mid-October. The quarter ended with a slight dip to about 440 downloads. Information regarding weekly active users for NRMA Insurance was not available.
These insights from Sensor Tower underline the varying performance and engagement levels of Australia's top insurance apps on the Android platform during Q4 2020. For more detailed insights and data, Sensor Tower's platform offers comprehensive analytics on app performance.
