Q4 2020 Dating Apps Performance on Android in Brazil

In the fourth quarter of 2020, Brazil's Android users showed their preferences in the dating app market, with some apps demonstrating strong performance in downloads and user activity. The data provided by Sensor Tower offers a glimpse into the trends and movements within this vibrant sector.

Tinder Dating app. Meet People maintained a leading position with downloads peaking at 139K in mid-October and concluding the quarter with 133K. Weekly active users fluctuated, starting at 5.7M and ending slightly lower at 5.5M. Revenue trends showed a dip in early November to around 80K USD but rebounded mid-month to approximately 148K USD.

Badoo Dating App: Meet & Date saw downloads hovering around 100K to 130K, with a notable increase to 134K in the last week of December. The app's weekly active users started at 4.2M and saw a slight decrease to 3.9M by the year's end. Revenue remained modest, with weekly earnings staying within the 10K to 12K USD range.

Mequeres - Dating. Flirt. Chat, a local Brazilian app, experienced a decline in downloads from 97K to 27K by the end of the quarter. The app's weekly active users also saw a downward trend, starting at 137K and dropping to 58K. Since the app did not generate revenue, the focus remained on its downloads and weekly active users.

OmeTV – Video Chat Alternative presented a mixed picture with downloads peaking at 71K in late October and then gradually decreasing to 46K by the end of December. Weekly active users rose from 139K to a high of 246K in early November, before stabilizing around 218K. Revenue showed an upward trend, with a peak at 2K USD in early December.

Finally, Dating and Chat - SweetMeet demonstrated growth in both downloads and active users. Downloads surged from 29K to 81K, while weekly active users increased from 93K to 167K. Revenue also saw a positive trend, with the last week of December earning around 339 USD.

The Q4 performance of these dating apps on the Android platform in Brazil, as reported by Sensor Tower, reflects varying levels of user engagement and market dynamics, with some apps showing strong growth in user base and others experiencing declines. For more detailed insights, Sensor Tower's platform offers a comprehensive analysis of the app market.