AI Insights · Timothy · January 2021
Top 5 Auto Apps in Latin America: Q4 2020 Android Performance
An analysis of the top 5 automotive applications on the Android platform in Latin America for Q4 2020 reveals trends in downloads and active users. Sensor Tower provides detailed insights into the app performance during the period.
In the fourth quarter of 2020, the automotive application sector on the Android platform experienced various trends in Latin America, with data provided by Sensor Tower offering a clear view of the market dynamics.
Android Auto saw a consistent number of weekly downloads, starting at around 31K in late September and dipping to approximately 26K by the end of December. The weekly active users began at 3.2M but showed a slight downward trend, ending at 2.5M.
The companion app, Android Auto for phone screens, had a steady performance in downloads, hovering between 16K and 17K throughout the quarter. Weekly active users showed gradual growth from 3.6K to 4.2K.
For Car Scanner ELM OBD2, revenue figures were modest but grew towards the end of the quarter, from $156 to $219. Downloads for the app showed an upward trajectory, starting at around 7.7K and reaching over 10K by December. Weekly active users increased from 13.6K to 17.4K, indicating a growing user base.
JSC Legion-Autodata's MotorData OBD ELM car scanner also experienced revenue growth, starting the quarter at $83 and ending at $71. Downloads peaked at 9.8K in mid-October before stabilizing around 8.8K. Active users saw a slight increase from 119K to 137K throughout the quarter.
Lastly, Autolink showed no revenue but a steady performance in downloads, with numbers ranging from 7.5K to 9K. Weekly active users saw a consistent increase from 10.5K in late September to 12.6K by the end of December.
These trends provide a snapshot of the automotive app sector's performance in Latin America on the Android platform during Q4 2020. For more detailed insights, Sensor Tower's comprehensive analysis tools offer a deeper dive into the data.