AI Insights · Timothy · January 2021
Q4 2020 UK Android Auto Apps Performance Overview
An analysis of the top five auto applications for Android in the UK during the fourth quarter of 2020 reveals trends in downloads and active users. The data, sourced from Sensor Tower, provides insights into the auto app market landscape.
In the fourth quarter of 2020, the UK's auto application landscape on the Android platform displayed varied trends in user engagement and downloads. Sensor Tower's data gives us a deeper look into how these applications performed during this period.
AutoTrader: Cars to Buy & Sell saw a gradual decrease in downloads from 18K in the first week to 8.7K by the end of the quarter. Weekly active users started at 137K and dipped to 117K, maintaining a relatively stable user base throughout the quarter.
Shell experienced a decline in downloads starting from 7K down to 4.3K in mid-December, before rising to 6.2K in the last week. The app's weekly active users fluctuated, beginning at 49K, dipping in November, and then rebounding to 50K by the year's end.
Android Auto showed a sharp decrease in downloads from 4.4K to 1.2K, with a significant drop in the number of active users from 504K to 288K, indicating a downward trend in both metrics during the quarter.
BPme - Pay for Fuel and more downloads remained below 1K for most of the quarter, with a notable spike to nearly 3K in late November. Active users showed a peak of 15K in the same period but otherwise held steady around the 11K mark.
Zapmap: EV charging points UK saw its downloads fluctuate, peaking at 1.5K in mid-October and falling to 853 by the quarter's end. Weekly active users reached their highest at 6.9K in mid-December, with a slight decrease to 5.9K as the quarter closed.
For more detailed insights on the auto app market and other app categories, Sensor Tower's platform offers an extensive array of analytics and data.