Q4 2020 U.S. Android Apparel App Performance

As the year 2020 wrapped up, Sensor Tower provides a glimpse into the performance of the top 5 apparel applications on the Android platform in the United States during the fourth quarter. This period, often marked by holiday shopping, offers valuable insights into consumer behavior and app engagement.

Nike: Shoes, Apparel & Stories saw a steady increase in downloads, starting at 43K in the last week of September and peaking at 144K in the last week of December. Weekly active users also followed an upward trend, from 347K to 551K in the same timeframe.

SHEIN-Shopping Online experienced a similar pattern in downloads, with an initial 70K downloads in late September and reaching over 107K by year-end. However, the app's active users started at 1.11M and decreased to 783K by the close of December.

adidas had a more fluctuating journey, with downloads ranging from 16K to 46K, and a significant spike to 36K in late November. Active users saw a peak of 253K in the same month, but eventually dipped to 132K by the end of the quarter.

ROMWE - Ultimate Cyber Mall maintained a relatively stable download count, with numbers hovering around 24K to 29K, except for a decrease to 11K in mid-December. Its active users started at 213K and saw a rise to 226K in mid-November before settling at 213K by the end of December.

Victoria’s Secret showed consistency in downloads, with a slight increase from 14K to 24K over the quarter. Active users exhibited a modest growth from 53K to 61K during the same period.

For more detailed insights and data, visit Sensor Tower, where the latest app performance metrics are always at your fingertips.