AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Apparel Apps on Android in Latin America
A look into the download and user trends for the leading apparel applications on Android in Latin America during the fourth quarter of 2020. Data sourced from Sensor Tower provides clear insights into user engagement.
In the fourth quarter of 2020, the apparel application sector in Latin America saw varying user engagement and download trends on the Android platform. According to data provided by Sensor Tower, the following is an analysis of the top five apparel applications' performance during this period.
SHEIN-Shopping Online experienced a fluctuating trend in downloads, starting at approximately 900 thousand at the beginning of the quarter and dipping to 700 thousand mid-quarter before rising again to over 700 thousand by the end. Weekly active users showed a more consistent upward trajectory, starting at around 3.7 million and reaching a peak of nearly 6 million in early November, then slightly decreasing to end the quarter at around 5 million.
adidas saw a steady increase in both downloads and weekly active users. Downloads began at about 70 thousand and grew to over 100 thousand by the end of the quarter. The number of active users increased from approximately 600 thousand to nearly 800 thousand during the same period.
ROMWE - Ultimate Cyber Mall had relatively stable download numbers, hovering around 60 thousand, and then saw a significant increase to over 100 thousand in November. Weekly active users showed a steady increase from around 190 thousand to over 260 thousand by the end of December.
Banggood - Online Shopping experienced a mixed pattern in downloads, beginning at roughly 40 thousand, peaking at 60 thousand in November, and ending the quarter with about 60 thousand downloads. Active users steadily grew from around 375 thousand to over 400 thousand during the quarter.
Lastly, Floryday - Shopping & Fashion saw an initial download count of around 30 thousand, which fluctuated throughout the quarter, peaking at over 130 thousand in the last week. Weekly active users started at approximately 70 thousand, peaked at nearly 200 thousand, and ended at about 190 thousand.
For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and reporting.
