Q4 2020 Performance of Top Apparel Apps on Android in Europe

In the fourth quarter of 2020, European Android users showed significant engagement with leading apparel applications. Data compiled by Sensor Tower provides a clear picture of how these apps performed in terms of downloads and weekly active users.

SHEIN-Shopping Online maintained a steady presence in the market, with downloads peaking at 507K in early November before tapering off to 425K by year's end. Weekly active users followed a similar trajectory, spiking at 5.9M in late November, then settling at 4.8M in the final week of December.

Trendyol - Online Alışveriş, despite having no reported revenue, saw a surge in downloads to 447K in early November. The app's weekly active users reached a high of 15.4M in the same month, demonstrating its strong user engagement during the period.

Vinted - Buy and sell clothes experienced a notable peak in downloads at 418K in the second week of November, while its active users showed a steady increase, reaching a high of 2.8M in late November.

Zalando – online fashion store also had its highest download numbers in November at 282K, correlating with an increase in weekly active users to 3.8M towards the end of the month.

Lastly, H&M - we love fashion observed its downloads hovering around the 200K mark throughout the quarter, with a slight decrease in December. The app's active users saw a peak at 3.8M in the third week of November.

For more detailed insights and data on the performance of these and other applications, Sensor Tower's comprehensive analysis tools are available to explore the evolving trends within the app market.