AI Insights · Timothy · January 2021
Q4 2020 Brazil Android Market: Top 5 Apparel Apps Performance
An analysis of the top 5 apparel apps on the Android platform in Brazil for Q4 2020 reveals varying user engagement and download trends. Insights from Sensor Tower provide a detailed look at the performance of these leading fashion retailers.
In the final quarter of 2020, Brazil's Android users showed their fashion-forward side, engaging with a variety of apparel applications. Data provided by Sensor Tower shines a light on how these apps fared in terms of downloads and active users.
SHEIN-Shopping Online maintained a strong presence with downloads peaking at 516K in early November and weekly active users hitting a high of 2.7M in the same period. Despite a slight decrease towards the end of the quarter, SHEIN consistently attracted over 2M active users weekly.
Banggood - Online Shopping experienced its highest number of downloads in the last week of December at approximately 42K. The app's active users saw a gradual increase throughout the quarter, reaching a peak of over 270K in the final week.
The adidas app showed an intriguing spike in downloads to 48K in the third week of November. However, weekly active users began to decline in December, dropping to around 160K by year's end.
Floryday - Shopping & Fashion saw fluctuating download numbers, with notable spikes in mid-October and late December, reaching 35K and 30K respectively. The app's active users mirrored this pattern, with the highest engagement of nearly 49K users in the last week of December.
Lastly, Zara had its best week for downloads in the third week of November, with close to 15K downloads. The app's weekly active users saw a significant rise to 69K in the third week of December, indicating a heightened interest during the holiday season.
For more insights and detailed app performance metrics, Sensor Tower provides an extensive array of data tracking and analysis tools.
