AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Apparel Apps on Android in Australia
Explore the Q4 2020 trends for the top 5 apparel applications on the Android platform in Australia. Sensor Tower provides a detailed look at downloads and active users for these leading fashion retail apps.
As the year 2020 came to a close, the apparel industry saw interesting trends in app performance on the Android platform in Australia. Sensor Tower's data gives us a glimpse into the downloads and active user metrics for the top 5 apparel applications during the fourth quarter.
SHEIN-Shopping Online experienced a notable uptick in both downloads and weekly active users throughout the quarter. Starting with nearly 9 thousand downloads in the last week of September, the app surged to over 14 thousand downloads by mid-November before dipping to around 9 thousand towards the end of December. Weekly active users followed a similar trajectory, peaking at nearly 97 thousand in late November.
H&M - we love fashion saw its downloads fluctuate, with a significant spike to over 16 thousand in mid-October, then gradually decreasing to around 4 thousand by the end of December. The active users mirrored this pattern, peaking at approximately 16 thousand in late November and ending the quarter with nearly 16 thousand weekly active users.
The performance of Airy - Women's Fashion showed variability in downloads, with a peak at over 4 thousand in late November, and a low point of around 1.5 thousand in mid-December. Weekly active users started at about 7 thousand and peaked at nearly 10 thousand in late November.
ASOS downloads began the quarter at around 3 thousand and saw a significant increase to over 4 thousand in the third week of December. The app's weekly active users started strong at 22 thousand, experienced a peak at nearly 30 thousand in late November, and concluded the quarter with approximately 20 thousand active users.
Lastly, UNIQLO AU downloads started at around 1 thousand and saw a substantial rise to over 5 thousand in the first week of December. The weekly active users for UNIQLO AU began at over 16 thousand, peaked at over 25 thousand in early December, and ended the quarter with around 15 thousand active users.
For more detailed insights and data on the app performance trends, Sensor Tower's comprehensive analytics platform is the go-to source for industry professionals and market analysts.
