June Investor Research Roundup
Five reports featuring the latest trends in the app economy.
The June edition of the Investor Research Roundup features trending, growing and declining apps. We highlighted the following in this month’s roundup:
Mobile Gaming Apps
Dating Apps
Streaming Apps
Social Media Apps
Retail Apps
See below for a highlight of what’s entailed in the five reports.
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EA’s Mobile Portfolio still at a Crossroads
Tinder Struggles To Bolster Growth
NFLX Introduces US Paid Sharing
Reddit User Engagement Falls on New API Policy
Shein Still Shining with 2Q23 Growth
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Featured in the June Roundup
EA’s Mobile Portfolio still at a Crossroads
A mixed bag for EA’s 1Q23 Earnings: sub- publisher Glu, acquired in 2021 for $4bn, continues to underperform: per ST data, Glu 1Q23 IAP bookings were down ~27% YoY. On the bright side for EA, FIFA Soccer Mobile IAP bookings increased 87% QoQ (+20% YoY), becoming EA’s top earning mobile title for the second consecutive quarter.
Tinder Struggles To Bolster Growth
Though revenue and active users continue to grow on the most popular dating apps (Tinder, Hinge, Bumble, and Grindr), ST Consumer Intelligence data indicates consumers are using each platform less often and switching between apps with increased frequency. Dating apps’ churn rates increased in 1Q23 YoY, per ST, with Bumble and Tinder each at 27%.
Netflix Introduces US Paid Sharing
Netflix introduced paid password sharing in the US on May 23, an initiative the company hopes will drive long term subscription revenues. ST data shows a neutral-to- positive reaction with Netflix US downloads (+7% WoW) and WAUs (+4% WoW) increasing modestly in the first week it was introduced (week beginning May 22), while US user churn remained relatively flat MoM in May.
Reddit User Engagement Falls on New API Policy
Per ST data, average time spent and session counts on the official Reddit app fell 17% and 7% DoD, respectively, on June 12, 2023 as multiple subreddits went dark in reaction to the company’s plan to hike API fees. Average time spent and session counts during the 3-day protest period (June 12-14) were down 14% and 8%, respectively, against the prior week’s average (June 5-11) for both metrics.
Shein Still Shining with 2Q23 Growth
The consumer shift to value amidst persistent inflation has driven continued YoY MAU growth for retailers such as Shein. Shein’s 2Q23 QTD MAUs are up 11% YoY, while many of its peers have seen multiple quarters of declining YoY growth, with more discretionary retailers, such as H&M (-4% YoY), Zara (-8% YoY) and Kohl’s (-15% YoY) being hit the hardest in 2Q23 (QTD).