Mobile App Insights & Advertising Trends from July

Insights Focused on Businesses and Brands

Featured in the Research Roundup:

• Understand why major dating apps are struggling to maintain user engagement and what this means for the future of the industry.

• Discover how NBCUniversal and iHeartRadio leveraged the 2024 Olympics to boost their streaming platforms.

• See how platforms like Farfetch and Zalando are adjusting to the changing post-pandemic fashion market, and how Vinted is capitalizing on the second-hand luxury boom.

• Learn how Homes.com has reached consumers via increased paid digital advertising promotions despite an increasingly uncertain macroeconomic landscape

• Explore the decline in usage of freelancing platforms like Fiverr and Upwork as AI tools have gained popularity, and what this shift means for the broader gig economy.

• Gain insights into how CNN’s coverage of recent US political events is driving significant multi-platform engagement.

• Uncover Amazon's impressive conversion growth during Prime Day, with in-app and desktop conversions up more than 70% each compared to the prior thirty days